Worcester County once again demonstrated its leadership in Maryland’s tourism industry, earning multiple prestigious honors at the 43rd Annual Maryland Tourism Coalition Awards. Held during the Maryland Tourism and Travel Summit, the event brought together nearly 300 professionals to celebrate creativity, collaboration, and exceptional contributions to the state’s tourism success.
From innovative marketing campaigns to community-driven projects, Worcester County’s awards highlight its dedication to creating vibrant, unforgettable experiences for visitors and residents alike. With Delegate Wayne Hartman’s steadfast advocacy and the efforts of local leaders and organizations, Worcester County continues to stand out as a premier destination in Maryland.
Market Expansion Award: Maryland’s Coast, Worcester County
Maryland’s Coast, Worcester County, received the Market Expansion Award for the success of its Let’s Go Marketing Campaign——a multi-channel advertising initiative developed with support from D3, a Maryland-based marketing agency. Designed to position the county as a vibrant destination for getaways and day trips, the campaign highlighted Worcester County’s diverse outdoor activities, including biking, hiking, and watersports, while strategically targeting out-of-state residents within a four-hour drive.
The campaign’s highly strategic and creative approach generated 6,131 new leads and drove significant increases in web traffic, brand engagement, and hotel bookings. This recognition reflects not only Worcester County’s innovative efforts but also D3’s exceptional partnership in expanding the county’s reach and attracting a broader audience.
Tourism Advocate of the Year: Delegate Wayne Hartman
Delegate Wayne Hartman was honored as Tourism Advocate of the Year for his steadfast commitment to supporting Maryland’s tourism industry. A tireless champion for Worcester County, Hartman has played a key role in advancing legislation to streamline event permitting, secure funding for infrastructure improvements, and support small businesses and tourism initiatives.
Reflecting on the award, Hartman stated, “Tourism has such a great return on investment and works for all of Maryland!” His leadership has significantly bolstered programs like the Beach to Bay Heritage Area and Maryland’s Coast campaigns, ensuring Worcester County remains a top destination. This recognition highlights his lasting impact on Maryland’s tourism economy and the communities it serves.
Small Business of the Year: Mother’s Cantina
Ocean City, MD’s Mother’s Cantina was recognized as Small Business of the Year for its contributions to the local tourism economy. Known for its fresh flavors, lively atmosphere, and commitment to the community, the restaurant has become a beloved destination for both locals and visitors.
Mother’s Cantina exemplifies how small businesses play a vital role in strengthening Maryland’s tourism ecosystem and creating memorable experiences for guests.
Best Website: Harrison Group Sales
Harrison Group Sales earned the Best Website Award for its visually appealing, user-friendly platform that effectively showcases the brand’s offerings. Featuring intuitive navigation, dynamic content, and professional imagery, the website highlights the group’s extensive services, including 21 hotels, 15 dining options, and over 38,000 square feet of meeting space.
This innovative online platform communicates the company’s mission while engaging users, making it a standout example of effective digital marketing for tourism and event planning.
Berlin’s Double Win: Best Small Event and Best Use of Social Media
The Town of Berlin celebrated two major wins, further cementing its reputation as one of Maryland’s most vibrant destinations.
- Best Small Event: The Berlin Farmers Market
The Berlin Farmers Market was recognized for its significant economic and community impact. Ivy Wells, Berlin’s Director of Economic and Community Development, shared, “The Berlin Farmers Market has grown to be more than just a market. The economic impact is undeniable, and we are so appreciative of the support from our community.” The market’s combination of fresh produce, local crafts, and a welcoming atmosphere has made it a cherished hub for both residents and visitors. - Best Use of Social Media: The Berlin Bubble Project
The Berlin Bubble Project, created in partnership with local artist Jeff Auxer Designs, became a viral sensation thanks to its enchanting hand-blown glass bubbles and stars. Without any paid advertising, the project garnered over 25,000 organic social media views, captivating families and visitors alike. Wells remarked, “This initiative was entirely community-driven, showcasing the magic of social media and the beauty of Jeff Auxer’s art.” The project has brought people downtown to experience Berlin’s charm, creating a family-friendly, interactive adventure.
Best Medium Product: Frederick Douglass Mural
The Beach to Bay Heritage Area, based in Worcester County, received the Best Medium Product Award for its Frederick Douglass mural in Salisbury, MD. Although the project is not located in Worcester County, we are proud to work closely with the Beach to Bay Heritage Area and celebrate their well-deserved recognition. This stunning mural honors Frederick Douglass’s legacy and serves as a powerful tribute to history and culture, showcasing the region’s dedication to preserving its heritage.
Celebrating Tourism Excellence
The Maryland Tourism Coalition Awards celebrate the collaborative spirit, creativity, and innovation driving Maryland’s tourism industry. Worcester County’s multiple honors reaffirm its dedication to creating unforgettable experiences for residents and visitors alike.
Delegate Wayne Hartman, Worcester County’s representative and recipient of the Tourism Advocate of the Year Award, has been instrumental in championing initiatives that strengthen the region’s tourism. His leadership, combined with the efforts of local organizations and businesses, ensures Worcester County remains a premier destination.
As Ivy Wells reflected, “These recognitions highlight our community and the hard work of so many who make these amazing events possible.”
Through innovative marketing campaigns, engaging community events, and creative projects, Worcester County continues to shine as a leader in Maryland’s tourism industry.
